In a survey conducted by the recruitment and selection consultancy Robert Half, in Brazil, more than half (58%) of experts thought about moving to another city or country while working remotely in recent months. According to Adriano Magalhães, director of franchising at the IWG, last year, there was an increase in demand for these shared workspaces, which became an option for 80% of Brazilians seeking alternatives to the work-from-home model.

"To walk hand in hand with the market and meet the growing demand for these workspaces, we have mapped regions and sought to expand the group's reach to offer these services not only in major cities but also in inland municipalities, satellite cities, and coastal regions," points out the executive.

The ease and speed of opening franchised units are some of the advantages offered by the business model. According to the director, this modality can be considered a win-win relationship because the group will provide all the organization, structures, and established global client base to the franchisees, who will contribute their local knowledge, which is indispensable for the brand's expansion throughout the country. "In this way, the transfer of know-how is continuous, providing consultancy that ensures the units follow the quality standards offered by IWG", emphasizes the executive.

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