The commercial real estate market experienced a significant transformation in all sectors during and after the Covid-19 pandemic, and the office space market was no exception. With the rise of "new" work models like hybrid and remote work, offices needed to reinvent themselves to provide a more attractive, welcoming, and efficient workspace.

In response to this changing landscape, many companies are embracing technology and innovation to encourage in-person work at their offices, aiming to create an environment that fosters collaboration and interaction among teams. One such example is the retailer Magazine Luiza, which spoke to REsource to share insights about its headquarters, named Arena Magalu, located in the northern zone of São Paulo.

According to the company, Arena Magalu reflects its growth and the need for a larger headquarters in the capital city. "Our company has expanded significantly, and we required a bigger office in São Paulo. Previously, we were situated on the upper floor of a mega-store in Vila Guilherme. The plan to expand our office was already in place, but due to the pandemic, we had to postpone the full resumption of in-person activities", said Magazine Luiza.

Inside the Arena, the new office space offers not only traditional workstations but also areas dedicated to entertainment, health, and employee well-being. "In addition to the traditional office desks, we created spaces where employees can find entertainment and health and well-being options. Our in-office club features sports courts (beach tennis, soccer, tennis, basketball), a gym, communal areas, barbecue spots, relaxation areas, and more. We believe these spaces contribute to employee well-being and reinforce one of our core values, which is 'people who care about people'", explained the company.

The development process of Arena Magalu was a careful and innovative effort. The office building itself, constructed in the 1960s in Vila Guilherme, holds historical significance as one of the first structures along the Tietê River, with its facade being protected as a historical heritage.

"Last year, the building received a prestigious Architecture award, the 27th Master Imobiliário, in the Retrofit category. The goal was to transform and adapt the office to meet the demands of physical and digital work, inspired by the world's most modern offices. There are traditional workstations, but also numerous meeting rooms, call stations, and collaborative spaces. It's an innovative and comfortable environment that encourages creativity and knowledge sharing."