TikTok Shop says it will not operate its own carrier for now; here’s who handles deliveries
- Platform disputes Veja’s report, says logistics are coordinated through partner companies and infrastructure will keep pace with growing demand in Brazil
Beyond short videos, TikTok has also offered in-app shopping in Brazil through TikTok Shop since May 2025. The model combines live commerce—selling products in real time during livestreams—with an e-commerce experience that allows users to shop without leaving the app’s “For You” feed.
Transportation and delivery of TikTok Shop orders are handled by partner companies. In response to REsource, the company said it has no plans to operate its own carrier in Brazil.
The statement follows a report by Veja magazine on the creation of TikTok Logistics Brazil, with registered capital of R$111 million, which the publication described as the group’s own carrier. “There are no plans for TikTok to operate its own carrier,” the company said through its press office.
In its response to REsource, TikTok Shop did not detail the responsibilities of this corporate entity or comment on the reported registered capital. The company described an operating model based on logistics service providers, with the platform coordinating each stage and establishing operational processes and standards.
“In Brazil, logistics operations are carried out in partnership with specialized companies that support different stages of order collection, transportation and delivery,” it said.
This model supports expanding sales. Between May 2025 and May 2026, its first year of operation in Brazil, average daily gross merchandise value (GMV) grew 102-fold, according to the platform. The company did not disclose absolute figures for this metric.
Who are the logistics partners?
TikTok Shop’s documentation for Brazilian sellers lists J&T Express, Correios and iMile as logistics providers available under the “Shipped via Platform” option, in which the system automatically assigns a carrier. The material also lists drop-off locations operated by Total Express and Jadlog. Reverse logistics are handled by Correios, with returns dropped off at post offices.
Within the sample analyzed, J&T, iMile, Total Express and Jadlog accounted for a combined 133,500 sq m in logistics parks in the second quarter of 2026, up from 106,800 sq m in the same period of 2025, an increase of 25.1%. The figures exclude Correios and do not identify how much of this space is used to serve TikTok Shop.
Growth was concentrated at J&T, whose footprint increased from 19,100 sq m to 64,300 sq m year over year, a rise of 236.8%. The company overtook Total Express and came to account for 48.2% of the four companies’ combined footprint.
Between the first and second quarters of 2026 alone, J&T added 36,757 sq m, an expansion of 133.2%. The increase corresponds to leases at BRZ Ribeirão Preto, totaling 20,064 sq m; CL Imigrantes IV, with 14,153 sq m; and Modular Trade Center, with 2,540 sq m.
The other companies’ footprints remained stable or declined year over year.
Growth in sales and livestreaming
In addition to the increase in average daily GMV, TikTok Shop reported that the number of daily livestreams grew 20-fold in its first year in Brazil. GMV generated by livestreams increased 161-fold, while the average daily number of active affiliate creators rose 46-fold over the same period.
For 2027, the company remains optimistic about the Brazilian market. “The growth observed over the first year demonstrates that Brazilians have embraced discovery-driven shopping,” it said.
According to the company, infrastructure improvements will keep pace with growing demand through a combination of technology, content, partners and logistics solutions. Its response to REsource did not include investment amounts, an expansion timeline or information on distribution centers.
