Via Varejo plans to be the largest marketplace in Brazil

Online sales represented 48.5% of the total GMV of 2020, which totalled R$38.8 billion.

03/03/2021

The total sold on Via Varejo’s platform in 2020, the GMV (Gross Merchandise Value), reached R$38.8 billion, increasing 21% when compared to 2019. Of the total sold, 48.5% were online sales, Via Varejo and third-party brands, totalling R$18 billion - the volume includes products purchased online but collected at the store. The share of digital sales increased more than doubled in the annual comparison, from 23.9% to 48.5%.

“The growth potential is still enormous. If we think about it, before the pandemic, the Brazilian population that bought online was between 6% and 7%. With the digitisation after the lockdown, this percentage may have soared to 12%.

However, there is still 88% of the population outside the online market,” highlights Roberto Fulcherberguer, president of the company.

Source: Exame

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Brazil

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Retail

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Retail And E-Commerce

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